Economics & Marketing

Business & Marketing

To manage a successful business, you need to know what people want, how your business is perceived, and how to deal with people. It’s ripe for a PCT approach!

One of the key principles of PCT is that attempts to try to control other people for your own ends without considering their own control systems is counterproductive because it leads to conflict. Powers calls this arbitrary control. So, PCT provides a framework for discussing people’s goals and how they blend or conflict with those of other people within the organisation. Dag Forssell has written a book on using PCT for management that uses this principle as well as many others.

Other researchers have used PCT focus in on marketing as a model to determine how people make decisions on what brands to purchase. Click here to read more.